8 Sheep Organics
How we helped 8 Sheep Organics scale from $302k to $1.9M per month in 14 months through strategic email and SMS marketing optimization
Monthly revenue growth through improved backend profitability
Open rate improvement (20% to 45%+) within one month
Monthly revenue achieved in 14 months
How We Helped 8 Sheep Organics Scale to $1.9M Monthly Revenue with Klaviyo Email & SMS
8 Sheep Organics is a wellness brand that faced significant challenges before working with us. Despite a strong product offering in the wellness space, their repeat purchase rate was low, and they relied heavily on paid advertising to generate sales.
This reliance led to lower net profit and an unsustainable growth model. Within 14 months of implementing our email and SMS marketing strategies, we helped 8 Sheep Organics achieve explosive growth—from $302k per month to over $1.9M per month.
By improving their backend profitability through email and SMS optimization, we enabled them to scale their front-end paid advertising much harder, outbid competitors in the Meta auction, and achieve a 6.3X increase in monthly revenue.
Our approach included increasing signup form conversion rates from 4% to 10%, dramatically improving email deliverability and open rates from 20% to 45%+, rebuilding their entire email flow suite with advanced conditional logic, and adding strategic SMS campaigns that now contribute over $14k monthly.
Low Profitability and Heavy Paid Ad Dependence
Before working with us, 8 Sheep Organics was trapped in an unsustainable growth cycle. Their repeat purchase rate was low, forcing them to rely heavily on paid advertising to generate sales.
This created a profitability problem—customer acquisition costs were high, while lifetime value remained suppressed due to poor retention.
Their existing email marketing was underperforming across every metric: signup forms converted at only 4%, email open rates languished at 20%, and their flow architecture was basic and ineffective.
With limited backend revenue from email and SMS, they couldn't afford to scale their front-end paid advertising aggressively. This left them vulnerable to competitors who could outbid them in ad auctions.
They needed a complete email and SMS marketing transformation to improve backend profitability, increase customer lifetime value, and create the margin necessary to scale their acquisition channels profitably.
How We Solved It
We implemented a comprehensive five-part strategy designed to dramatically improve backend profitability and enable aggressive front-end scaling. Our approach began with immediate list growth optimization, increasing their signup form conversion rate by 2.5X to rapidly expand their owned audience.
We then executed a deliverability transformation that more than doubled their open rates within just one month, ensuring their messages actually reached customers. Next, we completely rebuilt their email flow architecture from scratch using advanced conditional logic to personalize experiences and maximize lifetime value.
We added strategic SMS marketing to create an additional high-performing revenue channel.
Throughout the entire engagement, we leveraged deep monthly data reporting to continuously test and optimize every element, driving consistent incremental improvements that compounded into explosive growth.
Our comprehensive approach to transforming 8 Sheep Organics' email and SMS marketing focused on improving backend profitability to enable aggressive front-end scaling.
By dramatically improving list growth, email deliverability, flow revenue, and adding SMS as a new channel, we increased their customer lifetime value and backend profit margins. This gave them the financial runway to outbid competitors in paid ad auctions and scale their acquisition efforts from $302k to over $1.9M in monthly revenue.
Each component of our strategy was designed to maximize owned channel revenue, reduce reliance on paid advertising for repeat purchases, and create a sustainable, profitable growth engine.
Our Five-Part Backend Profitability Strategy
One of the first opportunities we identified was their email list growth potential. Their existing signup form had a 4% conversion rate, which was leaving significant revenue on the table.
By redesigning the form with more compelling copy, optimizing the incentive structure, and testing different visual presentations, we were able to increase the signup form CVR from 4% to 10%—a 2.5X improvement.
This meant that for every 1,000 website visitors, they were now capturing 100 qualified email subscribers instead of just 40. This rapid list growth acceleration provided the foundation for all subsequent revenue improvements, ensuring a constant stream of engaged prospects entering their email ecosystem.
The expanded list size not only drove more immediate revenue but also improved their email sender reputation and deliverability over time.
When we took over from a large California agency, 8 Sheep Organics was experiencing severely underperforming email metrics with open rates stuck at just 20%. This indicated serious deliverability issues that were preventing their messages from reaching customer inboxes.
We implemented our proven deliverability rehab strategy, which included optimizing email content to avoid spam filters, improving sender reputation through strategic engagement-based segmentation, and adjusting send times based on customer behavior data. The results were dramatic and immediate. Within just one month, campaign open rates jumped from 20% to over 45%—a 125% improvement.
This more than doubled their campaign revenue almost overnight, as emails that were previously landing in spam folders were now reaching engaged customers in their primary inbox. The deliverability improvements created a foundation for sustained high performance across all email initiatives.
We completely rebuilt 8 Sheep Organics' Klaviyo email flows from scratch, implementing advanced conditional logic and strategic splits to ensure subscribers would never receive the same email flow twice.
This personalization dramatically improved engagement and conversion rates while creating a more sophisticated customer experience. Our comprehensive flow suite included: Welcome Series to introduce new subscribers and drive first purchase, Abandoned Cart flows to recover lost sales, Browse Abandonment sequences to capture early-stage interest, Post-Purchase flows to enhance customer experience and drive repeat purchases, and Customer Winback campaigns to re-engage lapsed buyers.
Each flow was strategically optimized for conversions through rigorous testing of timing, messaging, and offers. The rebuilt flow architecture now generates 57.66% of their total email revenue, creating a consistent, automated revenue engine that maximizes customer lifetime value.
To complement their email marketing and create an additional high-performing revenue channel, we introduced strategic SMS marketing into 8 Sheep Organics' marketing mix.
SMS was deployed at key high-intent moments in the customer journey—abandoned cart reminders, back-in-stock notifications, and time-sensitive promotional campaigns.
The immediacy and exceptional open rates of SMS made it perfect for creating urgency and driving quick conversions. We carefully managed SMS frequency to avoid subscriber fatigue while ensuring messages provided genuine value at critical decision points.
The SMS program now contributes over $14,316 monthly in attributed revenue, representing nearly 3% of their total Klaviyo-attributed revenue.
This additional channel provided incremental sales that didn't cannibalize email performance, further improving their overall backend profitability and enabling more aggressive front-end scaling.
We didn't stop at initial implementation—continuous optimization became a cornerstone of our approach. Using deep monthly data reporting and systematic testing protocols, we continuously refined every element of their email and SMS marketing program.
Our testing strategy focused on email content optimization (subject lines, copy, and design variations), send time optimization to ensure emails reached inboxes when customers were most likely to engage, different messaging angles to identify what resonated best with various segments, and incentive structures to maximize conversion rates without training customers to wait for discounts.
This data-driven approach allowed us to drive consistent incremental improvements month over month. We discovered we could email their list more frequently without risking subscriber fatigue, and with each campaign now generating five figures in revenue, this increased frequency significantly boosted overall performance.
The ultimate goal of our email and SMS strategy wasn't just to improve owned channel revenue—it was to transform 8 Sheep Organics' overall business economics. By dramatically improving their backend profitability through email and SMS optimization, we enabled them to scale their front-end paid advertising much more aggressively.
With higher customer lifetime value driven by improved repeat purchase rates and better email/SMS revenue, they could afford to pay more to acquire customers on platforms like Meta.
This allowed them to outbid competitors in ad auctions, capture more market share, and scale from $302k to over $1.9M in monthly revenue. The improved backend economics created a virtuous cycle: better email performance led to higher LTV, which enabled more aggressive paid ad spending, which drove more new customers into their profitable email and SMS ecosystem.
This strategic approach transformed their entire business model from unsustainable paid-ad dependence to a balanced, profitable growth engine.
The Impact of Our Klaviyo Strategy
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