Services we offer to help you grow
Email Marketing
1
Build a full funnel to drive cheaper customer acquisition, quicker and higher LTV, and referrals from a database of raving fans. Fight rising CPMs and falling conversion rates with the most cost-effective channel in eCommerce.
SMS Marketing
2
SMS used to be all the rage — now it’s rarely mentioned. But done right, it can quietly add 10% more revenue without annoying customers or coming off pushy.
CRM Optimisation
3
Map every touchpoint in your customer journey — from acquisition to nurturing, retention to advocacy — and build a custom funnel to maximize each stage.
Retention Strategy Consult
4
Based on your brand archetype, we’ll find the high-leverage points in your post-purchase journey to drive LTV faster and more efficiently.
Every Brand Is Different.
So Is Our Strategy
High AOV / Low Frequency
For brands with AOVs of $400 and above, repeat purchases are rare — so every touchpoint counts. We avoid discounts like the plague, instead using educational flows, high-volume campaigns, first-party data, and smart post-purchase models to drive upsells of complementary products without eroding margin.
Mid AOV / Mid Frequency
When you’ve got a broad product range and a mid-range price point, retention becomes a balancing act. We reduce pre-purchase confusion by driving traffic to bestsellers, build longer flows to nurture intent, and segment campaigns differently for first-time vs returning customers to maximize contribution. Combined with a high-frequency product release strategy, this drives fast LTV capture and keeps your active customer file buying.
Low AOV / High Frequency
For CPG brands, the real game begins after the first order. We go more aggressive upfront with offers to convert, then shift hard into upselling more of what customers already bought. Unlike apparel brands, cross-selling rarely works here — retention is about getting customers to rebuy and subscribe. That’s why we build aggressive replenishment flows, urgency-based winbacks, and progressive rewards to keep LTV climbing. It’s not about variety — it’s about volume.
You don’t need more channels. You need to get more from what you already have. That’s where we come in.
From Idea to Inbox: The KMH Retention Engine
Whether you're selling high-ticket products or daily consumables, we design tailored retention systems based on your brand's AOV and purchase frequency.
We’ll start your onboarding process.
Your onboarding begins with a collaborative strategy session where we review your current retention infrastructure, customer data, and growth objectives. During this phase, we take a high-level view across email, SMS, CRM, and retention performance to identify quick wins and longer-term opportunities. Our team will map out your funnel and align on goals, ensuring every touchpoint in the post-purchase journey is intentional and performance-driven.
Emails & SMS Foundations
With your strategy in place, we begin implementation. We build and refine your core email flows—such as welcome, abandoned cart, post-purchase, and winback—to create a consistent and branded experience for every customer segment. At the same time, we integrate SMS into your funnel, using targeted, non-intrusive messaging that complements your email strategy and boosts overall engagement. By the end of this phase, your foundational retention engine is up and running, ready to convert and retain more effectively.
CRM Journey Optimization
Next, we shift focus to your CRM. We map the entire customer lifecycle—from acquisition to advocacy—designing tailored funnels that drive deeper engagement at every stage. This includes improving segmentation logic, lifecycle tagging, and database structure to unlock smarter automations and higher personalization. Every interaction becomes an opportunity to strengthen the relationship and drive repeat purchases.
Retention Strategy Activation
With the systems built and optimized, we activate your retention strategy in full. Based on your brand archetype and customer behavior, we identify the high-leverage moments in your post-purchase experience that can compound long-term value. We deploy tests, measure performance, and refine touchpoints to ensure customers not only return—but advocate. The result is a retention ecosystem that feels seamless to the customer and strategic to your bottom line.
Optimization & Growth
After launch, we stay hands-on. Our team continues to monitor performance, run experiments, and surface new opportunities to improve LTV. As your brand grows, so do the needs of your customers—and we’re here to ensure your retention system scales with you. From campaign ideation to lifecycle expansion, we remain a proactive partner in driving sustained, profitable growth.
KMH
“You guys are literally top tier. I haven’t seen this level of work since I left Nike. You could walk into Nike or Tiffany tomorrow and get a job — easily.”
“Email was an afterthought before. Now it’s the thing I’m most bullish on for building long-term stability.”
“We’re well into 7 figures monthly — and KMH is a big reason why.”
“We hit a wall at 20% of Shopify revenue from email. KMH came in and immediately broke through it.”
