Miracle Made
How we helped Miracle Made scale from $4M to $10.7M monthly revenue through advanced post-purchase optimization and email marketing mastery in just 9 months
Revenue growth through email marketing profitability improvements
Email revenue growth ($210k to $688k monthly)
Post-purchase flow improvement enabling front-end scale
How We Helped Miracle Made Scale to $10.7M Monthly Revenue Through Advanced Post-Purchase Optimization
Miracle Made has revolutionized the premium bedding industry with their self-cleaning bedsheets featuring NASA-inspired technology. Operating as a pure direct-to-consumer brand with an average order value of $200+, they've positioned themselves at the intersection of luxury comfort and cutting-edge innovation.
As a classic High AOV/Low Frequency brand where customers typically purchase 1-2 times per year, post-purchase optimization and first-order profitability are absolutely critical for sustainable growth. Over 9 months, we helped Miracle Made scale from $4M to $10.7M monthly revenue—a 2.68X increase—while revolutionizing their email program to generate 3.27X more email revenue (from $210k to $688k monthly).
We achieved this through aggressive post-purchase optimization that increased upsell flow revenue by 500% (from $8k to $48k monthly), advanced technical integration solving complex RTC funnel challenges, comprehensive revenue recovery systems that captured an additional $148k monthly, and conservative 12-hour click attribution that verified all results with the strictest possible measurement standards.
Scaling High AOV Brands with Limited Repeat Purchase
Despite having innovative products and strong market positioning, Miracle Made faced the classic challenges of High AOV/Low Frequency brands that severely limited their growth potential. Monthly revenue had reached $4M but growth was constrained by the fundamental challenge of one-time purchase customers and limited repeat business.
Their post-purchase upsell flow was generating only $8k monthly, representing massive missed opportunities for immediate revenue capture from fresh customers. Using RTC for funnels instead of standard Shopify infrastructure created complex integration challenges that prevented sophisticated email marketing automation.
Their conservative email strategy was generating only $210k monthly in email revenue, leaving substantial money on the table. Failed payment recovery was only recapturing $5-6k monthly, missing significant revenue from interested customers with payment issues.
Suboptimal 30-day lifetime value extraction limited their ability to scale advertising profitably, while abandoned checkout flows generated only $20k monthly—far below potential for a premium brand.
These challenges created a growth ceiling that prevented Miracle Made from achieving their revenue potential despite having exceptional products and strong customer demand.
How We Solved It
Our approach was built on recognizing that High AOV/Low Frequency brands require fundamentally different strategies than subscription or frequent purchase businesses—with aggressive post-purchase optimization being absolutely critical for scalable growth.
We completely deviated from standard templates to create a custom strategy focused on maximizing 30-day post-purchase lifetime value, enabling dramatically increased advertising spend while maintaining profitability. Our data science and integrations team solved the complex challenge of connecting RTC funnels with Klaviyo, enabling sophisticated automation and segmentation that was previously impossible.
We identified multiple revenue recovery opportunities—from failed payments to abandoned checkouts—that represented immediate, high-impact wins. We implemented the strictest possible attribution standards (12-hour click attribution with no open attribution) to ensure all reported results were absolutely conservative and verifiable.
This foundation work revealed that Miracle Made's growth was constrained not by market demand, but by their inability to extract maximum value from each customer interaction—a challenge perfectly suited to our High AOV brand expertise.
Our comprehensive approach to scaling Miracle Made focused on maximizing the lifetime value extracted within the first 30 days post-purchase—the critical window for High AOV/Low Frequency brands.
By implementing aggressive post-purchase optimization, solving complex technical integration challenges, building comprehensive revenue recovery systems, developing high-volume campaigns that maintained premium positioning, optimizing 30-day LTV to enable advertising scale, and using conservative attribution to verify all results, we fundamentally transformed their unit economics.
This enabled Miracle Made to nearly triple their business from $4M to $10.7M monthly revenue while maintaining their premium brand positioning and customer satisfaction. The improved backend economics created a virtuous cycle where better email performance led to higher LTV, which enabled more aggressive paid ad spending, which drove more new customers into their profitable email ecosystem.
Our Six-Component Revenue Transformation Strategy
We completely redesigned Miracle Made's post-purchase experience to maximize immediate value capture, implementing sophisticated upsell flows that generated a 500% improvement in monthly revenue.
Our immediate impact strategy deployed advanced automation targeting customers within hours of purchase with complementary products, premium upgrades, and exclusive offers designed specifically for fresh, engaged customers who had just experienced the satisfaction of completing a premium purchase.
We implemented custom automation flows with behavioral triggers, purchase history analysis, and sophisticated timing optimization to maximize conversion while maintaining customer satisfaction and premium brand perception. The technical implementation leveraged their newly integrated platform stack to deliver personalized experiences based on specific products purchased, order values, and customer engagement patterns.
The results were transformative—post-purchase upsell flow revenue increased from $8k to $48k monthly, representing a fundamental shift in their unit economics that enabled dramatically more aggressive advertising spend while maintaining profitability.
Our data science team solved the complex challenge of integrating RTC funnels with Klaviyo—a technical barrier that had previously prevented Miracle Made from implementing sophisticated automation and segmentation strategies.
The platform integration created seamless connections between RTC funnels, Klaviyo, and PostScript, establishing unified customer data and enabling advanced marketing automation across their entire tech stack. We implemented custom data modeling that captured customer behavior across multiple platforms, enabling sophisticated segmentation and personalization at scale that was previously impossible with their fragmented systems.
The technical excellence of this integration completely resolved the challenges that had prevented sophisticated email marketing automation, unlocking capabilities that transformed their entire marketing approach. This wasn't just a technical achievement—it was a business transformation that enabled every subsequent strategy component and contributed directly to their ability to scale from $4M to $10.7M monthly revenue.
We built comprehensive systems to recover revenue from failed payments and abandoned checkouts, capturing significant additional revenue from interested customers who had encountered technical or decision-making barriers. Our failed payment recovery system implemented advanced automation sequences that professionally addressed declined payments, increasing monthly recovery from $5-6k to $50k monthly—nearly a 10X improvement.
The checkout abandonment optimization deployed sophisticated flows specifically designed for high-consideration premium purchases, increasing monthly revenue from $20k to $98k—a 390% improvement.
These weren't generic abandonment sequences—they were carefully crafted for the premium bedding market with appropriate luxury positioning, risk-reversal messaging, and technology education that addressed the specific concerns of customers considering $200+ bedding purchases.
The technical sophistication included advanced tracking and automation that identified and addressed multiple abandonment scenarios with customized messaging. Combined, these revenue recovery systems now generate $148k monthly in previously lost revenue.
We developed Miracle Made's capability to send high-volume campaigns while maintaining premium brand positioning and exceptional engagement metrics despite massive list growth. Our volume scaling approach consistently generated campaigns producing over $10k revenue per send—a dream outcome for the client that demonstrated our ability to scale premium brands effectively without compromising brand perception or customer experience.
Remarkably, we maintained 50%+ open rates and 0.3% click rates despite dramatically increased sending volume and list size—metrics that proved our sophisticated segmentation and content strategy was resonating with their audience.
Every campaign maintained their premium positioning and NASA technology messaging while driving significant revenue growth, avoiding the discount trap that plagues many scaling brands. The high-volume campaign strategy contributed significantly to the 3.27X email revenue growth while building stronger brand relationships and customer engagement.
This approach proved that premium brands can scale email volume aggressively when strategy and execution are aligned with brand positioning and customer expectations.
We implemented a comprehensive strategy to maximize customer lifetime value within the first 30 days post-purchase—the critical window for High AOV/Low Frequency brands where most of the total lifetime value is generated.
Our unit economics transformation achieved a 15% improvement in 30-day LTV, fundamentally changing Miracle Made's economics and enabling aggressive advertising scaling that drove their revenue from $4M to $10.7M monthly.
This wasn't about getting customers to purchase more frequently (which is unrealistic for premium bedding)—it was about extracting maximum value from each customer through strategic upsells, complementary product sales, and optimized messaging during the high-engagement post-purchase window. The improved unit economics allowed for dramatically increased advertising spend while maintaining profitability, contributing directly to their ability to nearly triple revenue.
Our strategic focus represented complete customization based on High AOV/Low Frequency archetype requirements rather than using standard templates designed for subscription or frequent-purchase brands. This archetype-specific approach was critical to achieving results that standard strategies could never deliver.
We implemented the strictest possible attribution standards to ensure all reported results were absolutely conservative and verifiable—a commitment to transparency that differentiates our approach. Our 12-hour click attribution methodology (with no open attribution) represents the tightest possible measurement versus the industry standard 5-day click + 1-day view attribution that most agencies use.
This means our reported 9.68% attribution percentage would likely be 40%+ using standard attribution methods, making our actual results significantly more impressive than the already-exceptional numbers reported. Every metric in this case study is completely verifiable through platform analytics and represents the most conservative possible measurement of email marketing impact.
This conservative approach wasn't about making our results look worse—it was about ensuring complete credibility and giving Miracle Made absolute confidence in the performance data driving their business decisions. The strict attribution standards also helped identify the true incremental value of email marketing, enabling more accurate ROI calculations and strategic planning for their continued growth.
The Impact of Our Klaviyo Strategy
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