Look Our Way
How we helped Look Our Way generate $1.2M in incremental revenue in just 5 months through Klaviyo email and SMS optimization
Increase in list growth (popup CVR 1.8% to 4.5%)
Open rates across all emails (45% to 60%)
Incremental revenue generated in just five months
How We Helped Look Our Way Generate $1.2M in Additional Revenue with Klaviyo Email & SMS
Look Our Way is an eCommerce brand specializing in eye-catching marketing solutions like custom inflatables and air dancers. When the new CMO came on board, he quickly sought our help to improve their Klaviyo email marketing strategy and drive revenue growth. Within just five months, our comprehensive Klaviyo email and SMS marketing strategy generated over $1.2M in additional revenue for Look Our Way. We achieved this by optimizing popup conversion rates from 1.8% to 4.5%, building a robust suite of email automation flows, improving email deliverability to achieve 60% open rates, and continuously refining campaigns with rigorous A/B testing. Monthly email revenue exceeded $700k, hitting $762k in the last 30 days, all while reducing the frequency of discount offers.
The List Growth and Engagement Opportunity
When Look Our Way's new CMO reached out to us, we identified an immediate opportunity for improvement—list growth. After auditing their Klaviyo account, we confirmed that their popup conversion rate was a major area for improvement, holding steady at just 1.8%. Beyond list growth, their email deliverability and engagement metrics showed room for significant optimization. Open rates hovered around 45% with approximately 9k opens and 120 clicks per campaign. Additionally, their existing flow structure had gaps that allowed potential revenue opportunities to slip through the cracks. With campaign frequency limited to just 1-2 sends per week and no comprehensive testing strategy in place, Look Our Way was leaving substantial revenue on the table.
How We Solved It
We implemented a comprehensive six-part strategy focused on rapid list growth, automated revenue generation, and sustained engagement optimization. Our approach began with immediate popup optimization to accelerate list growth, followed by the creation of a complete email flow suite to capture revenue at every stage of the customer journey. We then applied our proven email deliverability techniques to dramatically improve open rates and engagement. Once the foundation was solid, we strategically increased campaign volume while maintaining exceptional performance metrics. Throughout the entire process, we implemented rigorous A/B testing protocols to continuously refine and optimize every element of their email and SMS marketing program.
Our comprehensive approach to transforming Look Our Way's email and SMS marketing program focused on building a scalable foundation for long-term growth. By combining rapid list growth optimization with sophisticated automation, deliverability improvements, and data-driven testing, we created a revenue engine that consistently delivered exceptional results while reducing reliance on discounting. Each component of our strategy was designed to work in harmony, creating compound growth effects that drove over $1.2M in incremental revenue within just five months.
Our Six-Part Revenue Growth Strategy
We redesigned and optimized their Klaviyo signup form as our first priority, knowing that list growth would be the foundation for all future revenue gains. Through strategic copy refinement, visual design improvements, and offer optimization, we took their popup conversion rate from 1.8% to 4.5% almost instantly—a 150% improvement. This dramatic increase in conversion rate meant that for every 1,000 website visitors, Look Our Way was now capturing 45 qualified email subscribers instead of just 18. This rapid list growth provided the fuel for all subsequent revenue improvements, ensuring a constant stream of engaged prospects entering their email ecosystem.
We created an entirely new suite of Klaviyo email automation flows to ensure no subscriber received duplicate communications while maximizing revenue at every stage of the customer journey. This comprehensive flow architecture included: Welcome Series to introduce new subscribers to the brand, Site Abandonment and Browse Abandonment flows to capture early-stage interest, Potential Purchaser sequences for engaged browsers, Abandoned Cart and Abandoned Checkout flows to recover lost sales, Post-Purchase flows to enhance customer experience, Customer Winback campaigns to re-engage past buyers, Sunset flows to clean unengaged subscribers, and Back in Stock notifications to capture demand. Each flow was carefully designed with strategic timing, compelling messaging, and clear conversion goals to guide customers from initial interest through purchase and beyond.
We applied our proven pre-hab techniques to dramatically improve email deliverability and inbox placement. These technical optimizations included sender authentication improvements, engagement-based list segmentation, and strategic sending patterns designed to build positive sender reputation with email service providers. The results were immediate and dramatic. Open rates jumped from approximately 45% to 60%—a 33% improvement. More importantly, absolute engagement increased significantly, with opens rising from 9k to 13k per campaign and clicks increasing from 120 to 205. These improvements meant that not only were more emails reaching the inbox, but subscribers were also more engaged with the content, creating a positive feedback loop that sustained high deliverability over time.
Once our deliverability improvements demonstrated that the list could handle increased volume without negative impacts, we strategically increased weekly campaign frequency from 1-2 sends to 3 sends per week. This wasn't simply about sending more emails—it was about creating more opportunities for engagement and conversion while maintaining exceptional performance metrics. All campaigns consistently maintained 50%+ open rates, 0.6% click-through rates, and impressively low unsubscribe rates of less than 0.2%. This demonstrated that our increased frequency was welcomed by subscribers rather than seen as intrusive. The additional touchpoints created more opportunities for conversion and kept Look Our Way top-of-mind with their audience, contributing significantly to the overall revenue growth while actually reducing the frequency of discount-based offers.
We implemented a comprehensive split testing strategy across both campaigns and flows to continuously refine effectiveness and optimize performance. Our testing protocol focused on four key elements: send times to identify optimal engagement windows for different segments, subject lines to maximize open rates and set proper expectations, hero images to capture attention and drive clicks, and email format (design-heavy versus text-based) to determine which approach resonated best with different audience segments. Every test was properly structured with statistical significance requirements, and winning variants were systematically implemented to create compound improvements over time. This data-driven approach allowed us to move beyond assumptions and let subscriber behavior guide our optimization decisions, resulting in continuously improving performance metrics throughout the engagement.
As a complement to our email strategy, we integrated targeted SMS campaigns to create additional touchpoints and drive incremental revenue. SMS was strategically deployed for time-sensitive promotions, cart abandonment recovery, and back-in-stock notifications where immediate action was desired. The immediacy and high open rates of SMS made it perfect for creating urgency and driving quick conversions. Our SMS program generated approximately $31,000 in attributed revenue during the measurement period, providing an additional revenue channel that complemented rather than cannibalized email performance. By carefully managing SMS frequency and ensuring messages provided genuine value, we maintained high engagement rates while respecting subscriber preferences and avoiding message fatigue.
The Impact of Our Klaviyo Strategy
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