Kineon
How we helped Kineon grow from $600K to $910K/month in 4 months using a Klaviyo-powered email and SMS strategy.
Revenue Growth, $600k to $900k in just 4 months.
Open Rates Across All Campaigns.
LTV in 90 Days
How We Helped Kineon Scale to $910K/Month with Klaviyo Email & SMS
Kineon is an innovative eCommerce Med Tech company that specializes in red light therapy devices, with their flagship product being The MOVE+ Pro. Their primary market is the United States, with sales primarily coming through their Shopify store.
Are you struggling to scale your revenue through email marketing? If you're not utilizing Klaviyo email marketing to its full potential for your DTC brand, this case study will showcase how we helped Kineon scale from $600k/month to $910k/month in just 4 months using Klaviyo email and SMS strategies.
The Retention Challenge Behind Kineon’s Growth
Kineon, despite having a best-selling product, was facing challenges in growing their monthly revenue, underperforming across their sales funnel, and experiencing low conversion rates. Additionally, their Klaviyo email marketing strategy lacked advanced segmentation, automation, and testing, limiting their ability to optimize customer engagement and boost revenue.
That’s when Kineon sought our expertise for a comprehensive email and SMS marketing solution designed specifically for their DTC eCommerce brand.
How We Solved It
Our collaboration began with a comprehensive audit of Kineon’s current marketing efforts, identifying gaps in their funnel, CRM, and automation strategies. We conducted a deep-dive brand discovery session to understnad Kineon’s unique market position, customer base, and challenges.
By combining these strategies with robust design and copywriting, we ensured that Kineon’s messaging resonated with their audience, driving both higher engagement and increased conversions.
The Strategy That Changed Everything
We used our internal CDP solution to build out micro-segments and expected contribution for each of these cohorts. Our data science team then created a returning customer regression model to set the expectation for results.
We built detailed customer cohorts using behavioral data, purchase patterns, and engagement history to create precise targeting groups.
Our regression modeling identified high-value segments within Kineon's customer base, allowing us to predict contribution potential and tailor campaigns that maximized revenue from each cohort.
We developed strategic content calendars aligned with product launches, seasonal health trends, and customer lifecycle moments.
This ensured red light therapy education and promotional content were delivered at optimal times, keeping messaging relevant while supporting ongoing Med Tech campaigns.
We built comprehensive automated flows covering the entire customer journey—from welcome sequences to post-purchase care and replenishment reminders.
These automations streamlined communications, reduced manual work, and maintained consistent touchpoints that nurtured customers through their therapy journey.
We established systematic A/B testing of email copy, subject lines, send times, and creative elements.
This data-driven approach refined messaging around Kineon's technical products, optimized key touchpoints, and consistently improved performance—achieving 50%+ open rates.
We implemented strategic SMS campaigns targeting crucial moments: cart abandonment, pre-purchase education, post-purchase setup guidance, and time-sensitive promotions.
These complementary touchpoints provided urgent messaging that drove immediate action during key conversion opportunities.
The Impact of Our Klaviyo Strategy
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